Reality-Checking the Metaverse: Early Days See Major Brands Staking Out Turf

AI will be central to what makes the metaverse tick, with the specifics to come as the tech giants square off to position for the coming new market.

By John P. Desmond, Editor, AI in Business

Visitors to the metaverse represent a market that tech giants view as the next big thing, while some observers view it as risky to have a segment of people dwelling further away from reality. (Credit: Pixabay) 

The AI-enabled metaverse is coming and advertisers are flocking to it, even though it’s not easy to pin…