Reduced purchase intent seen for products described as using AI; establishing trust in AI is a challenge; ethical AI seen as providing an edge; Gen Z digital natives value authenticity
‘Bad Guy AI’ Is Not Trusted by Consumers
‘Bad Guy AI’ Is Not Trusted by Consumers
‘Bad Guy AI’ Is Not Trusted by Consumers
Reduced purchase intent seen for products described as using AI; establishing trust in AI is a challenge; ethical AI seen as providing an edge; Gen Z digital natives value authenticity